Description

Book Synopsis

Typography confronts us everywhere: in books and newspapers, on road signs, product packaging and political leaflets.

It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson’s for the London Underground, have become iconic. Others, like comic sans, are loathed. Each one has its own place in history.

The ABC of Typography traces 3,500 years of type, from Sumerian pictographs, through Roman calligraphy, to Gutenberg, the Bauhaus and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological and cultural shifts that have defined the look of the words we read, as well as introducing the artists who have marked typography’s long history.

The ABC of Typography

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    A Hardback by David Rault, Delphine Panique, Anne Simon

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      Publisher: SelfMadeHero
      Publication Date: 12/09/2019
      ISBN13: 9781910593714, 978-1910593714
      ISBN10: 1910593710
      Also in:
      Typography and lettering

      Description

      Book Synopsis

      Typography confronts us everywhere: in books and newspapers, on road signs, product packaging and political leaflets.

      It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson’s for the London Underground, have become iconic. Others, like comic sans, are loathed. Each one has its own place in history.

      The ABC of Typography traces 3,500 years of type, from Sumerian pictographs, through Roman calligraphy, to Gutenberg, the Bauhaus and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological and cultural shifts that have defined the look of the words we read, as well as introducing the artists who have marked typography’s long history.

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