Description
Book SynopsisWondering how to compete in the expanding educational marketplace? This guide can help you develop a master plan for your school district and enhance your efforts to improve your schools. Through a five-step approach, this workbook will revolutionize your school's thinking.
Trade Review...the book offers an excellent presentation on the change process and a school district's approach to change * School Administrator *
Table of ContentsChapter 1 Welcome to the world of radical change Chapter 2 Perspectives on planning and marketing Chapter 3 What's an education…and where's its constituency? Chapter 4 Are you too busy to think? Chapter 5 Change forces and their implications Chapter 6 Overcoming resistance to change Chapter 7 Ten lies we keep telling ourselves Chapter 8 What people choose when they have a choice Chapter 9 The ABCs of planning and marketing: An outline Chapter 10 The ABCs of planning and marketing: Step-by-step Chapter 11 The concepts of marketing, targeting, and positioning Chapter 12 Marketing in action: A case study Chapter 13 Marketing in action: Champions for Children Chapter 14 Marketing in action: Taking it personally Chapter 15 Marketing in action: School finance campaigns Chapter 16 Marketing in action: How to leave a legacy Chapter 17 Appendix A: The Market-Driven System forms Chapter 18 Appendix B: Marketing Tools Chapter 19 Appendix C: Marketing Plans, Techniques, and Ideas Chapter 20 Appendix D: Cooperation: A framework for the future
