Description
Book SynopsisChina is one of the first few non-EU member states to be covered by the Jean Monnet Programme. By studying its implementation in China through interviews with EU officials, Chinese professors, and college students who were and are involved in the program, this book enables a better understanding of why and how it works in the Chinese context. Furthermore, this book on the role of the Jean Monnet Programme in EU public diplomacy adds first-hand empirical material to the existing literature on public diplomacy implementation through educational programmes.
Trade Review“In Telling the EU’s Story by Others, Yifan Yang presents a thorough and thoughtful analysis of the European Union’s public diplomacy outreach to China. This volume illustrates the intricacies of building a global EU identity and is a valuable addition to the literature of public diplomacy.” -- Philip Seib, University of Southern California
Table of ContentsChapter 1 Introduction Chapter 2 Conceptualizing public diplomacy and soft power Chapter 3 The development of EU public diplomacy Chapter 4 The Jean Monnet Programme: Practical contributions Chapter 5 The Jean Monnet Programme in China Chapter 6 The EU’s descriptive knowledge dissemination through the Jean Monnet Programme Chapter 7 The EU’s normative knowledge dissemination through the Jean Monnet Programme Chapter 8 Research findings and policy implications
