Description

Book Synopsis
Throughout the world, television has become an important part of the way in which political candidates and parties present their messages to voters during election campaigns. This is particularly true in campaigns at the national level where voters have little personal contact with candidates and must rely on experiencing candidates through the media. Despite the importance of the media for voter-government interaction, however, many new reform governments in the post-communist era in Eastern European countries failed to appreciate the demands of creating workable new media systems.

Television & Politics in Evolving European

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    A Hardback by Lynda Lee Kaid

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      Publisher: Nova Science Publishers Inc
      Publication Date: Publication Date: 27/03/2000
      ISBN13: 9781560727538, 978-1560727538
      ISBN10: 1560727535

      Description

      Book Synopsis
      Throughout the world, television has become an important part of the way in which political candidates and parties present their messages to voters during election campaigns. This is particularly true in campaigns at the national level where voters have little personal contact with candidates and must rely on experiencing candidates through the media. Despite the importance of the media for voter-government interaction, however, many new reform governments in the post-communist era in Eastern European countries failed to appreciate the demands of creating workable new media systems.

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