Description
Book SynopsisThis comprehensive analysis of the TV industry applies a global value chain perspective to the new video ecosystem that combines streaming platforms, tech giants, and digital infrastructure and technologies.
Trade Review'A fascinating application of global value chain theory to the global TV industry that analyses how an industry once dominated by fully integrated broadcasting companies is now vertically disintegrated, globalised and increasingly dominated by tech firms and streaming platforms. A valuable contribution to both the of the television industry and to global value chain theory.' John Humphrey, Honorary Visiting Professor, University of Sussex Business School
'Impressively researched and convincingly argued, this pioneering study by Jean Chalaby offers fresh perspectives on the global shift in television entertainment, triggered by the streaming phenomenon. Essential reading for students and researchers in global media studies.' Daya K. Thussu, Professor of International Communication, Hong Kong Baptist University, and author of International Communication: Continuity and Change
'Jean Chalaby is among the foremost analysts of communication in the world. This volume finds him at the peak of his powers, providing readers with an outstanding vision of television today-and tomorrow. A tour de force.' Toby Miller, Stuart Hall Professor of Cultural Studies, Universidad Autónoma Metropolitana, México
Table of ContentsIntroduction; 1. Global communication and the GVC framework; 2. The making of a digital GVC; 3. The rise of networks; 4. The rise of platforms;. 5. Technology designed for scale; 6. Infrastructure built at scale; 7. Content production; 8. Media delivery; 9. Digital disruption, firm behaviour and industry structure; 10. The transnational media firm; 11. Formulating GVC-oriented policies; Conclusion.
