Description
Book SynopsisExploring networked technologies and bioeconomy and their links to biotechnologies, pharmacology, and pharmaceuticals
Being on social media, having pornography or an internet addiction, consciousness hacking, and mundane smartness initiatives are practices embodied in a similar manner to the swallowing of a pill. Such close relations of media technologies to pharmaceuticals and pharmacology is the focus of this book. Technopharmacology is a modest call to expand media theoretical inquiry by attending to the biological, neurological, and pharmacological dimensions of media and centers on emergent affinities between big data and big pharma.
Trade Review"
Technopharmacology overturns how we think about the relation between media technologies and pharmaceutical agents. The book offers compelling new perspectives on the ways in which the agency of media oscillates between toxin and intoxicant, while drug technologies generate new infrastructures of communication."—Thomas Lamarre, Professor in the Department of Cinema and Media Studies and East Asian Languages and Civilizations, University of Chicago.
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Technopharmacology hits a sore but absolutely crucial spot: the relation between the pharmaceutical industry and digital media, the pharmacologization of media and the mediatization of pharmacology. A must-read to find new means of orientation in the chaotic post-pandemic world which Big Pharma and Platform Capital increasingly dominate."—Tiziana Terranova, Professor of Cultural Studies and Digital Media, University of Naples "L'Orientale"
