Description
Book SynopsisFind out how today''s top technology-based companies get thegreatest return on their intellectual property, and how you cantoo.
A total hands-on guide to cutting-edge technology licensingstrategies
Russell Parr and Patrick Sullivan, along with a team ofdistinguished experts working at the frontlines of technologylicensing, reveal how today''s top technology-based companies aremaximizing the value of and return on their intellectual property.They also offer hands-on advice and guidance on how you can do thesame in your company. With the help of numerous real-life casestudies that demonstrate licensing strategies now used at DuPont,Xerox, Kodak, AlliedSignal, Hewlett-Packard, Dow Chemical, andother industry leaders, they tell you everything you need to knowto:
* Determine where technology licensing best fits in your company''soverall business strategies
* Establish a successful licensing program tailored to yourcompany''s vision and goals
* Create and succes
Table of ContentsPartial table of contents:
LICENSING STRATEGY.
Vital Resource of the Future--Knowledge (R. Parr & P.Sullivan).
Key Terms and Strategic Positions (P. Sullivan).
Intellectual Property Portfolios in Business Strategy (P.Sullivan & J. Daniele).
Strategic Objectives Supported by Licensing (J. Nickerson).
Central Control of Technology Licensing (R. Parr).
Gaps Analysis (R. Parr).
ROYALTY RATES.
The Importance of Context in the Derivation of Royalty Rates (S.Sullivan).
Advanced Royalty Rate Determination Methods (R. Parr).
INTELLECTUAL CAPITAL.
A Model for Managing Intellectual Capital (P. Sullivan & L.Edvinsson).
The Future of Intellectual Capital Management (R. Parr & P.Sullivan).
Appendix.
Index.
