Description
Book SynopsisThe need for analytics skills is a source of the burgeoning growth in the number of analytics and decision science programs in higher education developed to feed the need for capable employees in this area. The very size and continuing growth of this need means that there is still space for new program development. Schools wishing to pursue business analytics programs intentionally assess the maturity level of their programs and take steps to close the gap.
Teaching Data Analytics: Pedagogy and Program Design is a reference for faculty and administrators seeking direction about adding or enhancing analytics offerings at their institutions. It provides guidance by examining best practices from the perspectives of faculty and practitioners. By emphasizing the connection of data analytics to organizational success, it reviews the position of analytics and decision science programs in higher education, and to review the critical connection between this area of study and ca
Table of Contents
Preface: Teaching Data Analytics—A Primer for Higher Education
Acknowledgments
Editors
Contributors
Section I Industry Perspective
Chapter 1 It’s Not All About the Math
DOUG COGSWELL, ERIC CHO, AND MATEO MOLINA CORDERO
Chapter 2 A Two-Day Course Outline for Teaching Analytics to Fundraising Professionals: Lessons for Academia
MARIANNE M. PELLETIER
Chapter 3 Developing Professional Skills in a Data Analytics Classroom
KATHRYN S. BERKOW
Section II Curricular and Cocurricular
Assignment Design
Chapter 4 Formative and Summative Assessments in Teaching Association Rules
MATT NORTH
Chapter 5 The Necessity of Teaching Computer Simulation within Data Analytics Programs
VIRGINIA M. MIORI
Chapter 6 Using Games to Create a Common Experience for Students
STEPHEN PENN
Chapter 7 Student Competitions: Extending Student Experience Outside of the Classroom
YELENA BYTENSKAYA, KATHERINE LEAMING GOLDBERG, AND ELENA GORTCHEVA
Section III Program Design Tactics
Chapter 8 Competencies for the Design, Implementation, and Adoption of the Analytics Process
EDUARDO RODRIGUEZ, JOHN S. EDWARDS, AND GERMÁN A. RAMÍREZ
Chapter 9 Business Analytics: A Course Design
KATHERINE LEAMING GOLDBERG
Chapter 10 Building a Ranked Data Analytics Program
VIRGINIA M. MIORI, NICOLLE T. CLEMENTS, AND KATHLEEN CAMPBELL-GARWOOD
Index
