Description

Book Synopsis
With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata is a truly global brand. This book describes the Tata enterprise's origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand.

Tata

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    A Hardback by Morgen Witzel

    15 in stock

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      Publisher: Penguin Books Ltd
      Publication Date: Publication Date: 7/31/2010
      ISBN13: 9780670084067, 978-0670084067
      ISBN10: 0670084069

      Description

      Book Synopsis
      With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata is a truly global brand. This book describes the Tata enterprise's origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand.

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