Description

With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata is a truly global brand. This book describes the Tata enterprise's origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand.

Tata

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£17.95

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Hardback by Morgen Witzel

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With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata is a... Read more

    Publisher: Penguin Books Ltd
    Publication Date: 7/31/2010
    ISBN13: 9780670084067, 978-0670084067
    ISBN10: 0670084069

    Non Fiction , History , Non Fiction

    Description

    With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata is a truly global brand. This book describes the Tata enterprise's origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand.

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