Description

Book Synopsis
This volume is being published on the occasion of the exhibition Women in Balance at the Museo Salvatore Ferragamo in Florence. Wanda Miletti Ferragamo, wife of Salvatore Ferragamo, was an extraordinary figure who combined the traditional role of a woman devoted to her home and children with a commitment to work and business. Her individual story triggers profound reflections on how she honoured her husband's memory through her entrepreneurial, cultural, and social choices. These choices allowed her to outline a specific form of family business, which has long been considered a pinnacle of the Italian economy. Her life was characterized by a strong dedication to work, and her role as a pioneering leader at the helm of an innovative company such as Salvatore Ferragamo provides an opportunity to explore and analyze the role of women in the years of Italy's economic miracle, with a focus on issues such as household consumption and the influence of advertising.

Tà's Red Book: The Life of Wanda Ferragamo

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£28.00

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RRP £35.00 – you save £7.00 (20%)

Order before 4pm today for delivery by Sat 27 Dec 2025.

A Paperback / softback by Genevra Visconti, Melania Mazzucco

15 in stock


    View other formats and editions of Tà's Red Book: The Life of Wanda Ferragamo by Genevra Visconti

    Publisher: Rizzoli Electa
    Publication Date: 07/02/2023
    ISBN13: 9788892822610, 978-8892822610
    ISBN10: 8892822616
    Also in:
    Fashion and textile design

    Description

    Book Synopsis
    This volume is being published on the occasion of the exhibition Women in Balance at the Museo Salvatore Ferragamo in Florence. Wanda Miletti Ferragamo, wife of Salvatore Ferragamo, was an extraordinary figure who combined the traditional role of a woman devoted to her home and children with a commitment to work and business. Her individual story triggers profound reflections on how she honoured her husband's memory through her entrepreneurial, cultural, and social choices. These choices allowed her to outline a specific form of family business, which has long been considered a pinnacle of the Italian economy. Her life was characterized by a strong dedication to work, and her role as a pioneering leader at the helm of an innovative company such as Salvatore Ferragamo provides an opportunity to explore and analyze the role of women in the years of Italy's economic miracle, with a focus on issues such as household consumption and the influence of advertising.

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