Description

Book Synopsis
Target sparked the democratization of design two decades ago, as the first retailer to forge partnerships with well-known and emerging designers to offer high style without the high price tag. This idea altered the fashion and style landscape forever--and became a retail game changer. Now readers can discover the inside story from those who were there--the designers, photographers, creators, superfans, and, of course, the Target guests.

For 20 years, Target's design partnerships have made a mark on culture at large, with the retailer's brand promise of Expect More. Pay Less. embracing the belief that design should be accessible, too. At the center of Design for All are the designers -- offering exclusive collections in stores or at another Target first, the pop-up shop. From Michael Graves to Isaac Mizrahi, John Paul Gaultier to Philippe Starck, Jason Wu, Alexander McQueen, Gwen Stefani and more, Target has collaborated with more than 180 designers throughout the past tw

Target 20 Years of Design for All How Target

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    A Hardback by Kim Hastreitter, Kim Hastreitter

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      Publisher: Rizzoli
      Publication Date: 9/3/2019 12:00:00 AM
      ISBN13: 9780847867363, 978-0847867363
      ISBN10: 0847867366
      Also in:
      Design and llustration

      Description

      Book Synopsis
      Target sparked the democratization of design two decades ago, as the first retailer to forge partnerships with well-known and emerging designers to offer high style without the high price tag. This idea altered the fashion and style landscape forever--and became a retail game changer. Now readers can discover the inside story from those who were there--the designers, photographers, creators, superfans, and, of course, the Target guests.

      For 20 years, Target's design partnerships have made a mark on culture at large, with the retailer's brand promise of Expect More. Pay Less. embracing the belief that design should be accessible, too. At the center of Design for All are the designers -- offering exclusive collections in stores or at another Target first, the pop-up shop. From Michael Graves to Isaac Mizrahi, John Paul Gaultier to Philippe Starck, Jason Wu, Alexander McQueen, Gwen Stefani and more, Target has collaborated with more than 180 designers throughout the past tw

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