Description

Why has the Taliban been so much more effective in presenting messages that resonate with the Afghan population than the United States, the Afghan Government and their allies? This book, based on years of field research and the assessment of hundreds of original source materials, examines the information operations and related narratives of Afghan insurgents, especially the Afghan Taliban, and investigates how the Taliban has won the information war. Taliban messaging, wrapped in the narrative of jihad, is both to the point and in tune with the target audiences it wishes to influence. On the other hand, the United States and its Kabul allies committed a basic messaging blunder, failing to present narratives that spoke to or, often, were even understood by their target audiences. Thomas Johnson systematically explains why the United States lost this "battle of the story" in Afghanistan, and argues that this defeat may have lost the U.S. the entire war, despite its conventional and technological superiority.

Taliban Narratives: The Use and Power of Stories in the Afghanistan Conflict

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Paperback / softback by Thomas Johnson

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Why has the Taliban been so much more effective in presenting messages that resonate with the Afghan population than the... Read more

    Publisher: C Hurst & Co Publishers Ltd
    Publication Date: 11/01/2018
    ISBN13: 9781849048439, 978-1849048439
    ISBN10: 1849048436

    Number of Pages: 336

    Non Fiction , Politics, Philosophy & Society

    Description

    Why has the Taliban been so much more effective in presenting messages that resonate with the Afghan population than the United States, the Afghan Government and their allies? This book, based on years of field research and the assessment of hundreds of original source materials, examines the information operations and related narratives of Afghan insurgents, especially the Afghan Taliban, and investigates how the Taliban has won the information war. Taliban messaging, wrapped in the narrative of jihad, is both to the point and in tune with the target audiences it wishes to influence. On the other hand, the United States and its Kabul allies committed a basic messaging blunder, failing to present narratives that spoke to or, often, were even understood by their target audiences. Thomas Johnson systematically explains why the United States lost this "battle of the story" in Afghanistan, and argues that this defeat may have lost the U.S. the entire war, despite its conventional and technological superiority.

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