Description
Book SynopsisCalls on scientists and engineers to polish their writing and speaking skills in order to communicate more clearly about their work to the public, policy makers, and reporters who cover science. In this long-overdue volume, scientists, engineers, and journalists will find both a convincing rationale for communicating well about science and many practical methods for doing so.
Trade Review"[
Taking Science to the People] makes an excellent case for the need for scientists and science-knowledgeable journalists to communicate the findings of science to the public. . . . These writings offer an incentive for action in academic science and journalism departments. " —R.E. Buntrock,
ChoiceTable of ContentsAcknowledgments
Introduction
Carolyn Johnsen
1. "The Difficulty of Nubbing Together a Regurgitative Purwell and a Superaminative Wennel Sprocket"
Leslie Fink
2. Who Is Science Writing For?
Margaret Wertheim
3. Taking Your Science to the Capital
Gene Whitney
4. Building a Better Science Communicator
Stacey Pasco
5. Reflections of an Engineer/Science Writer
Abby Vogel
6. Translating Science: From Academia to Mass Media to the Public
Kristine Kelly
7. Building New Media's Science Information on the Pillars of Journalism
Warren Leary
8. Preparing Scientists to Deal with Reporters
Boyce Rensberger
9. Picture Power
David Ehrenstein
10. Communicating Real Science through Hollywood Science
Sidney Perkowitz and Eddy Von Mueller
Afterword: The Challenge and the Need to Talk and Write about Science
John Janovy Jr.
