Description

Fast track route to successfully taking new ideas to market

Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery

Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen

Includes a comprehensive resources guide

Taking Ideas to Market: Innovation 01.08

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£8.99

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Paperback / softback by Tim Jones , Simon Kirby

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Fast track route to successfully taking new ideas to market Covers the key areas of innovation, from generating new concepts... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 10/01/2002
    ISBN13: 9781841123141, 978-1841123141
    ISBN10: 1841123145

    Number of Pages: 118

    Non Fiction , Business, Finance & Law

    Description

    Fast track route to successfully taking new ideas to market

    Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery

    Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen

    Includes a comprehensive resources guide

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