Description

Book Synopsis
Fast track route to successfully taking new ideas to market

Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery

Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen

Includes a comprehensive resources guide



Table of Contents
Introduction to Express Exec

Introduction

What is Ideas to Market?

The Evolution of Ideas to Market

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers

Resources

Ten Steps Taking Ideas to Market

Frequently Asked Questions (FAQs)

Acknowledgements

Index

Taking Ideas to Market: Innovation 01.08

    Product form

    £8.54

    Includes FREE delivery

    RRP £8.99 – you save £0.45 (5%)

    Order before 4pm tomorrow for delivery by Wed 5 Aug 2026.

    A Paperback / softback by Tim Jones, Simon Kirby, Anna Soisalo

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Taking Ideas to Market: Innovation 01.08 by Tim Jones

      Publisher: John Wiley and Sons Ltd
      Publication Date: Publication Date: 10/01/2002
      ISBN13: 9781841123141, 978-1841123141
      ISBN10: 1841123145

      Description

      Book Synopsis
      Fast track route to successfully taking new ideas to market

      Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery

      Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen

      Includes a comprehensive resources guide



      Table of Contents
      Introduction to Express Exec

      Introduction

      What is Ideas to Market?

      The Evolution of Ideas to Market

      The E-Dimension

      The Global Dimension

      The State of the Art

      In Practice

      Key Concepts and Thinkers

      Resources

      Ten Steps Taking Ideas to Market

      Frequently Asked Questions (FAQs)

      Acknowledgements

      Index

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account