Description

___________________________________
Change is hard. It doesn't have to be.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Switch: How to change things when change is hard

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£10.99

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Paperback / softback by Dan Heath , Chip Heath

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___________________________________Change is hard. It doesn't have to be.We all know that change is hard. It's unsettling, it's time-consuming, and all... Read more

    Publisher: Cornerstone
    Publication Date: 03/03/2011
    ISBN13: 9781847940322, 978-1847940322
    ISBN10: 1847940323

    Number of Pages: 320

    Non Fiction , Self Help & Mindfulness

    Description

    ___________________________________
    Change is hard. It doesn't have to be.

    We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

    But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

    Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

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