Description

Book Synopsis
The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations.

Switch

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    £21.75

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    RRP £29.00 – you save £7.25 (25%)

    Order before 4pm today for delivery by Tue 30 Jun 2026.

    A Hardback by Chip Heath, Dan Heath

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      Publisher: Bantam Doubleday Dell Publishing Group Inc
      Publication Date: 16/02/2010
      ISBN13: 9780385528757, 978-0385528757
      ISBN10: 0385528752

      Description

      Book Synopsis
      The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations.

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