Description

Swiss Design has almost become a fixed term: the Swiss army knife is just one of many products that have popularized the image of the white cross on red background. The triangular Toblerone chocolate bar is defined by its rectilinearity and instantly recognizable shape. In terms of the well-known Swiss asparagus peeler, functionality is its sole formative characteristic. When it comes to fonts, few are as clear-cut as Helvetica. This volume demonstrate that Swiss design incorporates much more than just austerity and functionality; nowadays, young designers from the Alpine country demonstrate their ability to create every conceivable contemporary design style that this day and age has to offer.

Swiss Design

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Paperback / softback by Dorian Lucas

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Swiss Design has almost become a fixed term: the Swiss army knife is just one of many products that have... Read more

    Publisher: Braun Publishing AG
    Publication Date: 18/10/2010
    ISBN13: 9783037680483, 978-3037680483
    ISBN10: 3037680482

    Number of Pages: 232

    Non Fiction , Art & Photography

    Description

    Swiss Design has almost become a fixed term: the Swiss army knife is just one of many products that have popularized the image of the white cross on red background. The triangular Toblerone chocolate bar is defined by its rectilinearity and instantly recognizable shape. In terms of the well-known Swiss asparagus peeler, functionality is its sole formative characteristic. When it comes to fonts, few are as clear-cut as Helvetica. This volume demonstrate that Swiss design incorporates much more than just austerity and functionality; nowadays, young designers from the Alpine country demonstrate their ability to create every conceivable contemporary design style that this day and age has to offer.

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