Description

Book Synopsis
Go inside the trend that spawned a multi-billion dollar industry for the top five percent

Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who''s driving it, who''s paying for it, and who''s profiting. Bloomberg''s Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of peopleled by the most affluentare becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful.

In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, somet

Sweat Equity

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    A Hardback by Jason Kelly

    £21.59

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    RRP £26.99 – you save £5.40 (20%)

    Order before 4pm on Wednesday for delivery by Fri 13 Nov 2026.

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      Book details

      Publisher Bloomberg Press
      Published 17 June 2016
      ISBN-13 9781118914595
      978-1118914595
      ISBN-10 1118914597

      Description

      Book Synopsis
      Go inside the trend that spawned a multi-billion dollar industry for the top five percent

      Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who''s driving it, who''s paying for it, and who''s profiting. Bloomberg''s Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of peopleled by the most affluentare becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful.

      In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, somet

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