Description
Sway turns marketing professionals into powerhouses by showing them how to build a framework to be more effective and gain influence with a combination of strategy and tactics, the G.R.I.T. Marketing Method. This method is unique as it looks at marketing from the go-to-market strategy perspective, illustrating how marketing professionals can influence this strategy based on overall corporate goals. Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. And from there, they will learn how to build a Map of Influence that identifies their touchpoints of influence across these. This book will help marketing professionals reach greater influence and success; deploy more effective, impactful programs for the marketing organization; and develop smarter campaigns that significantly increase profitability for the company. Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact.
