Description
Book SynopsisFully revised and updated, the second edition of this important text contains brands new cases studies and a completely new chapter devoted to AI. Based on theory and practice, it takes the reader through the four major areas in which value is created in the hotel industry (distribution; buildings; procurement and operations) and this is used as a overreaching framework to address the specific sustainability challenges both faced in each area as well as the sustainable best practices in each. It analyses environmental, economic and social value in the industry, and what can be done to maximise the good for all the stakeholders in the long term. In an accessible and structured manner, it delivers: A clear focus on the four major areas in which value is created in the hotel industry- distribution; buildings; procurement and operations; A clear description and analysis of the key sustainability challenges faced in each area; A wide range of international industry cases; Chapters structured with clear introductions, summaries and learning outcomes. It is an ideal text for students on bachelors and masters courses in Hospitality Management, Hotel Management and Tourism Management and for practitioners in the hospitality sector.
