Description
Book SynopsisTable of ContentsPart One: Marketing for sustainablility: people, planet, prosperity
1. Sustainable marketing
2. The backdrop to sustainability
Part Two: Understanding the nature of consumptionand consumer behaviour
3. Understanding attitudes towards consumption and sustainability
4. The evolution of sustainable segmentation
Part Three: Marketing as an agent of change
5. Motivating behavioural change
6. Reconciling product sustainability
7. Addressing supply chain sustainability
8. Communicating sustainability
Part Four: Implementation
9. Managing sustainable change
10. The future for sustainability: Raising the game, changing the game
