Description

Book Synopsis


Table of Contents

Part One: Marketing for sustainablility: people, planet, prosperity

1. Sustainable marketing

2. The backdrop to sustainability

Part Two: Understanding the nature of consumptionand consumer behaviour

3. Understanding attitudes towards consumption and sustainability

4. The evolution of sustainable segmentation

Part Three: Marketing as an agent of change

5. Motivating behavioural change

6. Reconciling product sustainability

7. Addressing supply chain sustainability

8. Communicating sustainability

Part Four: Implementation

9. Managing sustainable change

10. The future for sustainability: Raising the game, changing the game

Sustainable Marketing

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    £999.99

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    A Paperback by Barry Emery

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      Publisher: Pearson Education
      Publication Date: Publication Date: 12/22/2011 12:00:00 AM
      ISBN13: 9780273723288, 978-0273723288
      ISBN10: 0273723286

      Description

      Book Synopsis


      Table of Contents

      Part One: Marketing for sustainablility: people, planet, prosperity

      1. Sustainable marketing

      2. The backdrop to sustainability

      Part Two: Understanding the nature of consumptionand consumer behaviour

      3. Understanding attitudes towards consumption and sustainability

      4. The evolution of sustainable segmentation

      Part Three: Marketing as an agent of change

      5. Motivating behavioural change

      6. Reconciling product sustainability

      7. Addressing supply chain sustainability

      8. Communicating sustainability

      Part Four: Implementation

      9. Managing sustainable change

      10. The future for sustainability: Raising the game, changing the game

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