Description
Book SynopsisThis book highlights different roles in entrepreneurship and innovation, based on the act of setting up a new venture in the area of sustainable luxury and fashion, which also involves cognitive and motivational characteristics. It also discusses the fact that many sustainability-promoting innovations require substantial technological advances.
Table of ContentsChapter -1: The Face of Culturally Sustainable Luxury: some emerging traits from a case study
Chapter -2: How the business model could increase the competitiveness of a luxury company?
Chapter -3: Appreciative mentoring as an innovative micro-practice of employee engagement for sustainability: a luxury hotel´s entrepreneurial journey”
Chapter -4: Entrepreneurship, Innovation and Luxury: The case of Anthyia
Chapter -5: Sustainable luxury in hotels and resorts: is it possible?
Chapter -6: The Relevance of Sustainability in Luxury from the Millennials’ Point of View
Chapter -7: Opal Entrepreneurship: Indigenous Integration of Sustainable Luxury in Coober Pedy
Chapter -8: Sustainable Luxury Tourism, Indigenous communities and governance
Chapter -9: Design similarity as a tool for sustainable new luxury product adoption: The role of luxury brand knowledge and product ephemerality
Chapter -10: The Carloway Mill Harris Tweed: Tradition-based Innovation for a Sustainable Future
