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Book Synopsis

1. Sustainable Green Marketing Strategies for a Circular Economy in Africa: An Introduction.- 2. Beyond Formal Law: Harnessing African Indigenous Knowledge to Foster Green Marketing Governance and Sharing Economy.- 3. Green Corporate Governance and Sustainable Development Goals: Lessons for Africa from Global North.- 4. Evaluating Green Marketing Strategies: Role of Sustainability Indicators.- 5. Underlying drivers of social innovation acceptance: A Case of reusable sanitary towels.- 6. Efficacy of Green Marketing as a Sustainable Business Model: Multi-Case Study Analysis.- 7. Examining consumer perspectives in marketing of green products.- 8. Fostering sustainable tourism through green marketing practices at world heritage tourism sites.- 9. Advancing Sustainable Green Marketing Agenda in Africa through Green Supply Chain Management.- 10. Green Reverse Logistics as a Sustainable Strategy Towards Circular Economies in Africa.- 11. Artificial Intelligence Driven Green Marketing Strategies for a Circular Economy.- 12. Disseminating sustainable end-of-life product disposal information through social media nudging.- 13. Sustainable Green Marketing Strategies for a Circular Economy in Africa: A Conclusion.

Sustainable Green Marketing Strategies for a Circular Economy

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    A Hardback by Asphat Muposhi

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      Publisher: Palgrave Macmillan
      Publication Date: 05/04/2025
      ISBN13: 9783031816260, 978-3031816260
      ISBN10:
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      Sales and marketing

      Description

      Book Synopsis

      1. Sustainable Green Marketing Strategies for a Circular Economy in Africa: An Introduction.- 2. Beyond Formal Law: Harnessing African Indigenous Knowledge to Foster Green Marketing Governance and Sharing Economy.- 3. Green Corporate Governance and Sustainable Development Goals: Lessons for Africa from Global North.- 4. Evaluating Green Marketing Strategies: Role of Sustainability Indicators.- 5. Underlying drivers of social innovation acceptance: A Case of reusable sanitary towels.- 6. Efficacy of Green Marketing as a Sustainable Business Model: Multi-Case Study Analysis.- 7. Examining consumer perspectives in marketing of green products.- 8. Fostering sustainable tourism through green marketing practices at world heritage tourism sites.- 9. Advancing Sustainable Green Marketing Agenda in Africa through Green Supply Chain Management.- 10. Green Reverse Logistics as a Sustainable Strategy Towards Circular Economies in Africa.- 11. Artificial Intelligence Driven Green Marketing Strategies for a Circular Economy.- 12. Disseminating sustainable end-of-life product disposal information through social media nudging.- 13. Sustainable Green Marketing Strategies for a Circular Economy in Africa: A Conclusion.

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