Description
Book SynopsisThis book explains how corporate social responsibility is linked to long-term sustainability of an economy and that the activities of an organization should not be only for its self-interest, but must also be honed for the benefit of common good. A major approach the book advocates is corporate decision-makers in an organization should work towards earning the trust of stakeholders rather than focus on short-term profitability. It also emphasizes the importance of recognizing and rewarding the contribution and commitment by participants of an organization.Written by academics and consultants, this book will be of interest to academicians, media professionals, organizational participants, entrepreneurs and general public.
Table of ContentsCorporate Social Responsibility and Development: Corporate Social Responsibility (R W Y Kao & R R Kao); Fostering Sustainability in Family Firms (A L Carsrud & M Brannback); The Challenge: Sustainability and Health Care (C Popadiu); Resources Drain, What's Left for the Future and Environmental Damage (P Hing); Entrepreneurship Education: Entrepreneurship Education at the University Level (L W Fernald); From Entrepreneurship to Stewardship Based Economics (R W Y Kao et al.); Entrepreneurship and Small Venture Development for Sustainability: Big may be Better, Small is still Beautiful and Sustainable (W L Tan); Landscape Entrepreneurship: Lessons from the Mont St-Hilaire Nature Centre (E Raufflet et al.); and other papers.
