Description
Book SynopsisChapter 1: Introduction to Sustainability Marketing: Setting the Scene Takalani Mudzanani, Devika Pillay, & Albert Anani-Bossman.- Chapter 2: A Framework of Sustainable Product Development in Emerging Markets: The TRACER Model for Sustainability Marketing Thomas Anning-Dorson.- Chapter 3: A Conceptual Framework for Sustainability Communication among Selected Sustainable Organisations in Ghana Albert Anani-Bossman & Joshua Doe.- Chapter 4: The sustainability marketing revolution: How has higher education responded? Devika Pillay.- Chapter 5: Sustainable marketing: Corporate Social Responsibility (CSR) and health care perspectives Sabiha Moola.- Chapter 6: Greenfluencers as promoters of sustainable consumption: A cross-country analysis Basak TAVMAN & Derya YALÇIN DOGAN.- Chapter 7: Navigating Sustainability Marketing in an Emerging Market: Environmental Claims in Magazine Advertising Sibusiso Ndlovu1 & Debbie Ellis.- Chapter 8: To Be or Not to Be the Garbage of Rich Countries: A Critique on Turkey's Plastic Waste Recycling Policy and Trade Ayça Can Kirgiz Özer & Isa Mustafa Cengizoglu.- Chapter 9: Digital Transformation of Sustainability Marketing in Africa: A Multi-Stakeholder Framework for Emerging Technologies Thomas Anning-Dorson & Melissa Zulu.- Chapter 10: Sustainability Marketing: Using the Social Marketing Benchmark Criteria to promote healthy diets for social sustainability Tendai Matimelo & Debbie Ellis.- Chapter 11: The Effect of Green Logistics Practices on the Environmental Sustainability of Selected Fast-Moving Consumer Goods Companies in Nigeria Emmanuel O. Ajike, Jude C. Nwaulune, Folorunso I. Akande & Ayodeji G. Bamidele.
