Description

Book Synopsis

The British Invasion ushered in by the Beatles in the 1960s is but a spark next to the bonfire that is the inferno of South Korean culture now consuming audiences around the world. From K-pop bands like BTS headlining at the United Nations to the wellness industry's obsession with kimchi''s probiotic benefits, Korea is everywhere. Topping this greatest hits chart is Squid Game, a genre-bending Netflix series that has ignited social media platforms and inspired fascinated devotion across the world.

The seeds for a deep collaborative relationship between Netflix and K-drama had been sown long before the phenomenal success of Squid Game, but what particular social conditions allowed for this show to speak viscerally to global audiences today as the most-watched drama in ninety countries? In Way Ahead of Squid Game, scholar of Korean pop culture Suk-Young Kim throws back the curtain to reveal the multiple factors accounting for the global dominance of K-culture. It investigates th

Surviving Squid Game

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    A Paperback / softback by Suk-Young Kim

    £17.99

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    RRP £19.99 – you save £2.00 (10%)

    Order before 4pm tomorrow for delivery by Mon 12 Oct 2026.

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      Book details

      Publisher Applause
      Published 15 May 2023
      ISBN-13 9781493072729
      978-1493072729
      ISBN-10 1493072722
      Also in:
      Entertainment Television: styles and genres

      Description

      Book Synopsis

      The British Invasion ushered in by the Beatles in the 1960s is but a spark next to the bonfire that is the inferno of South Korean culture now consuming audiences around the world. From K-pop bands like BTS headlining at the United Nations to the wellness industry's obsession with kimchi''s probiotic benefits, Korea is everywhere. Topping this greatest hits chart is Squid Game, a genre-bending Netflix series that has ignited social media platforms and inspired fascinated devotion across the world.

      The seeds for a deep collaborative relationship between Netflix and K-drama had been sown long before the phenomenal success of Squid Game, but what particular social conditions allowed for this show to speak viscerally to global audiences today as the most-watched drama in ninety countries? In Way Ahead of Squid Game, scholar of Korean pop culture Suk-Young Kim throws back the curtain to reveal the multiple factors accounting for the global dominance of K-culture. It investigates th

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