Key methodological variables that determine the quality of quantitative data, including measurement errors, validity, and reliability
Table of Contents
Preface ix
Acknowledgments xi
1 Surveying Culture 1
1.1 Case Studies of Cultural Surveys 3
1.2 Preview 18
1.3 Chapter Highlights 20
2 Measuring Sentiments 23
2.1 Dimensions of Affect 26
2.2 Bipolar Scales 35
2.3 Internet Data Collection 51
2.4 Chapter Highlights 54
3 Sentiment Repositories 57
3.1 Early Archives 58
3.2 Cross-Cultural Atlas 60
3.3 Archives Related to Social Interaction 61
3.4 U.S. 2002–2004 Project 67
3.5 Chapter Highlights 73
4 Surveys with Vignettes 75
4.1 Factorial Surveys 76
4.2 Impressions from Events 86
4.3 Attribute–Identity Amalgamations 98
4.4 Event Likelihoods 101
4.5 Synopsis 106
4.6 Chapter Highlights 108
4.7 Appendix: Impression-Formation Study Designs 109
5 Errors in Surveys 121
5.1 Coverage Errors 122
5.2 Sampling Errors 124
5.3 Nonresponse Errors 124
5.4 Measurement Errors 125
5.5 Other Errors 129
5.6 A Survey-of-Cultures Model 129
5.7 Statistics 135
5.8 Inculcation Index 139
5.9 Commonality Index 141
5.10 Variance Components 142
5.11 Implications 144
5.12 Chapter Highlights 146
6 Correlates of Enculturation 149
6.1 Indices 150
6.2 Conduct as a Rater 151
6.3 Predicting Cultural Authoritativeness 153
6.4 Implications 160
6.5 Chapter Highlights 164
7 Consensus in Sentiments 167
7.1 Component Analyses 168
7.2 Subcultures 176
7.3 Discussion 179
7.4 Chapter Highlights 180
8 Measurement Reliability 183
8.1 Reliabilities Within Stimuli 184
8.2 Reliabilities Across Stimuli 194
8.3 Chapter Highlights 200
9 Culture and Surveys 203
9.1 Unique Aspects of Sentiment Surveys 203
9.2 Frameworks for Sentiment Surveys 207
9.3 In Closing 210
9.4 Chapter Highlights 211
References 213
Index 223
