Description
Book SynopsisSurvey Development: A Theory-Driven Mixed-Method Approach provides both an overview of standard methods and tools for developing and validating surveys and a conceptual basis for survey development that advocates establishing and testing of hypotheses pertaining to presumptions and score-interpretation and use inferences and mixing quantitative and qualitative methods.
The book has 14 chapters which are divided into four parts. Part A includes six chapters that deal with theory and methodology. Part B has five chapters and it gets into the process of constructing the survey using both quantitative and qualitative methods. Part C comprises two chapters devoted to assessing the quality or psychometric properties (reliability and validity) of survey responses. Finally, the one chapter in Part D is an attempt to present a synopsis of what was covered in the previous chapters in regard to developing a survey with the TDMM framework for developing survey and conducting surv
Trade Review
"This book is carefully written to ensure precise meaning and that it is understandable to a broad audience. In my more than three decades following survey research, no other text has addressed the topic as intimately. Although there are many books on survey research, they lack the organizing schema of being theory based. While it is easy to tell what things are or how to do them, without the basis in theory (and empirical evidence) the reader is left without the framework to understand why they are that way. Developing this understanding is what equips your audience to move beyond the specifics that are presented to address new and different challenges as they go about designing and conducting survey research and making sense of their results. This moves this book to the forefront of the many texts available." -- Steve Siera, Ph.D., former Chair, AERA SIG on Survey Research in Education, former Interim Dean and Associate Dean College of Education and Counseling Psychology, St. Martin’s University, Lacey, Washington, USA
"Required reading in multi-disciplinary seminars in survey methodology and research design, the proposed Theory-Driven Mixed Method (TDMM) approach is a pragmatic, timely, and useful contribution in a fast-transforming field. Through compelling content, eclectic examples, brilliantly designed illustrations, and pithy tables, the authors draw upon their extensive experiences and passion for the subject matter. This must-have tool in researchers’ armory is a critical reminder for the need to balance survey design features and survey quality." -- Kranti (Kran) Dugar, Ph.D., Assistant Professor of Marketing, College of Business, University of Wisconsin-Eau Claire, USA
Table of ContentsPart A: Theory and Methodology 1. Survey Research 2. Theory and Validity 3. Mixed Methods 4. Measurement Theory 5. Theories of Response and Error 6. Participant Sampling; Part B: Survey Construction 7. Survey Development Framework 8. Writing Items 9. Constructing Response Scales 10. Qualitative Survey Item Review 11. Quantitative Survey Item Review; Part C: Assessing Psychometric Properties 12. Assessing Reliability 13. Assessing Validity; Part D: Recommendations for Theory-Driven Mixed-Methods Survey Development and Validation 14. Synopsis
