Description

Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers:
  • the purpose of surveys and questionnaires
  • types of error that can creep into survey results
  • considerations when developing survey questions
  • tricks to ensure positive response rates
  • content on validity and reliability
  • approaches to data analysis and reporting results.
In addition to content on survey design, the book includes a section that evaluates various survey technologies. By applying a simple decision-making process, readers can identify the most appropriate survey tool for their needs.

Survey Basics

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Paperback / softback by Patricia Pulliam Phillips , Jack J. Phillips

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Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement... Read more

    Publisher: American Society for Training & Development
    Publication Date: 27/06/2013
    ISBN13: 9781562868093, 978-1562868093
    ISBN10: 1562868098

    Number of Pages: 288

    Non Fiction , Business, Finance & Law

    Description

    Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers:
    • the purpose of surveys and questionnaires
    • types of error that can creep into survey results
    • considerations when developing survey questions
    • tricks to ensure positive response rates
    • content on validity and reliability
    • approaches to data analysis and reporting results.
    In addition to content on survey design, the book includes a section that evaluates various survey technologies. By applying a simple decision-making process, readers can identify the most appropriate survey tool for their needs.

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