Description

Book Synopsis
Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers:
  • the purpose of surveys and questionnaires
  • types of error that can creep into survey results
  • considerations when developing survey questions
  • tricks to ensure positive response rates
  • content on validity and reliability
  • approaches to data analysis and reporting results.
In addition to content on survey design, the book includes a section that evaluates various survey technologies. By applying a simple decision-making process, readers can identify the most appropriate survey tool for their needs.

Survey Basics

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    Order before 4pm today for delivery by Mon 10 Aug 2026.

    A Paperback / softback by Patricia Pulliam Phillips, Jack J. Phillips, Bruce Aaron

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      Publisher: American Society for Training & Development
      Publication Date: Publication Date: 27/06/2013
      ISBN13: 9781562868093, 978-1562868093
      ISBN10: 1562868098

      Description

      Book Synopsis
      Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers:
      • the purpose of surveys and questionnaires
      • types of error that can creep into survey results
      • considerations when developing survey questions
      • tricks to ensure positive response rates
      • content on validity and reliability
      • approaches to data analysis and reporting results.
      In addition to content on survey design, the book includes a section that evaluates various survey technologies. By applying a simple decision-making process, readers can identify the most appropriate survey tool for their needs.

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