Description

Book Synopsis
This book explores a hybrid model of broadcasting and takes a close look at public TV broadcasting operating in a market-driven environment. While media and media institutions play an important role in democratic societies, their management is a complex process and has to coordinate the various demands of the public, the owners, advertisers and society. Managing media institutions also has to take into account technological developments, changes in the regulatory framework and social trends. Whereas media performance reflects social developments, their management often represents catching the uncatchable: providing for the public good and offering attractive market products.

Table of Contents
Contents: Media organization – Public interest – Public service – Broadcasting – Management methods – Broadcasting policy – Performance of success – Hybrid model of broadcasting – Economic criteria of success.

Successful Television Management: the Hybrid

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    A Paperback / softback by Suzana Žilic Fišer

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      Publisher: Peter Lang AG
      Publication Date: 30/06/2015
      ISBN13: 9783631663066, 978-3631663066
      ISBN10: 3631663064

      Description

      Book Synopsis
      This book explores a hybrid model of broadcasting and takes a close look at public TV broadcasting operating in a market-driven environment. While media and media institutions play an important role in democratic societies, their management is a complex process and has to coordinate the various demands of the public, the owners, advertisers and society. Managing media institutions also has to take into account technological developments, changes in the regulatory framework and social trends. Whereas media performance reflects social developments, their management often represents catching the uncatchable: providing for the public good and offering attractive market products.

      Table of Contents
      Contents: Media organization – Public interest – Public service – Broadcasting – Management methods – Broadcasting policy – Performance of success – Hybrid model of broadcasting – Economic criteria of success.

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