Description
Book SynopsisCorporate giving currently accounts for nearly 10 percent of allcharitable donations nationwide, and most experts agree that theflow of corporate resources earmarked for nonprofit programs is onthe rise. Yet, many fund raisers are held back from tapping thisgold mine by the fear they don t know how to play the systemcorrectly. When it comes to soliciting corporate funds, even oldhands at private fund raising find themselves stymied by the lackof clear-cut answers to such critical questions as: How do I findout which companies give and how do I obtain information aboutthem? Who are the funding decision makers, and how do I appeal tothem and cultivate relationships with them? What hidden stringsand pitfalls should I be aware of when soliciting corporatefunds?
Successful Corporate Fund Raising provides in-depth answers tothese and all your questions about finding and winning corporatefunds. The distillation of Scott Sheldon s more than two decades ofexperience as a corporate fund
Table of ContentsTHE BACKGROUND.
Introduction to Corporate Giving.
The Philosophy of Corporate Giving.
TYPES OF SUPPORT.
Direct Cash Support.
In-Kind Support.
Corporate Volunteerism.
THE PROCESS.
Researching Corporate Giving Programs.
Cultivation.
Solicitation.
Evaluation.
Recognition and Stewardship.
THE PEOPLE.
The Decision Makers.
THE STRATEGY.
Creating and Implementing an Effective and Sustainable CorporateFund-Raising Strategy.
Matching Gifts: A Case Study.
Issues, Trends, and Technology.
Appendices.
Resource Bibliography.
Index.
