Description
Book SynopsisGives students the opportunity to put their learning into practice. Including a 'Research' section, this workbook introduces four fictional clients, for which students may 'work' as they complete assignments. It is useful for faculty who choose to assign actual or other fictional clients.
Table of ContentsTheoretical Influences on Public Relations Writing; Sending the message: Writing for Style, Flow, and Credibility; Ethical Influences on Public Relations Writing; Cultural Influences on Public Relations Writing; Research Influences on Public Relations Writing; Legal Influences on Public Relations Writing; From Principles to Planning to Practice: Business Writing, Fact Sheets, Bios; Out of Your Control...or is it? News writing for the Press; Under Your Control: Features and Newsletters; Let's Hear It! Writing for Broadcast, Scripts and Speeches; When the News Isn't Good: Crisis Messages; The Multi-purpose Medium: Writing for the Web; Persuasion for mass action: Advocacy campaigns, op-eds, and PSAs; Persuasion for individual action: Brochures, Proposals and Direct Mail; High Profile Projects: Annual Reports, Events and Expositions.
