Description

Book Synopsis
A how--toa a guide to low--cost, effective marketing for small businesses and franchises. Shows you how to out--think the competition without out--spending them. Includes case histories of successful low--cost publicity campaigns that make for lively reading.

Table of Contents
Confessions of a Streetfighter--A Lesson in Chutzpah.

12 Ways to Isolate, Infiltrate, and Dominate YourMarketplace.

Rejection-Free Skills for Community Cooperation.

How to Profit from the Nonprofits.

Surefire Strategies for Free Local Publicity.

Upping Sales on Location.

StreetSmart Tele-Selling and Mail with Moxie.

How to Squeeze More from Your Mass-Media Budget.

Converting Your Concepts to Combat.

Epilogue.

Resource Guide.

Index.

StreetSmart Marketing

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    RRP £34.99 – you save £7.00 (20%)

    Order before 4pm today for delivery by Fri 7 Aug 2026.

    A Hardback by Jeff Slutsky

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      View other formats and editions of StreetSmart Marketing by Jeff Slutsky

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 09/08/1989
      ISBN13: 9780471618836, 978-0471618836
      ISBN10: 0471618837

      Description

      Book Synopsis
      A how--toa a guide to low--cost, effective marketing for small businesses and franchises. Shows you how to out--think the competition without out--spending them. Includes case histories of successful low--cost publicity campaigns that make for lively reading.

      Table of Contents
      Confessions of a Streetfighter--A Lesson in Chutzpah.

      12 Ways to Isolate, Infiltrate, and Dominate YourMarketplace.

      Rejection-Free Skills for Community Cooperation.

      How to Profit from the Nonprofits.

      Surefire Strategies for Free Local Publicity.

      Upping Sales on Location.

      StreetSmart Tele-Selling and Mail with Moxie.

      How to Squeeze More from Your Mass-Media Budget.

      Converting Your Concepts to Combat.

      Epilogue.

      Resource Guide.

      Index.

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