Description
Book SynopsisVaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker (www.vaughanevansandpartners.com). He has specialised in strategy and business planning for corporate clients and strategic due diligence for private equity over four decades.
He is the author of the best-selling The Financial Times Essential Guide to Writing a Business Plan and Key Strategy Tools.
Table of Contents
- 1 Understanding the market
- Forecasting market demand
- Assessing industry competition
- 2 Creating competitive advantage
- Tracking your competitive position
- Targeting the strategic gap
- Bridging the gap: business strategy
- Bridging the gap: corporate strategy
- 3 Managing risk
- Assessing the balance of risk and opportunity
- Containing risk
- Conclusion
- The Strategy Pyramid
- Cracking the jargon
