Description
Book SynopsisDuring the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. Their 'Value Creating Systems' approach was a strong contrast to the idea of 'competitive advantage' that defined strategy at the time. The approach focuses on the design of the 'offerings' that define relationships among co-producers, and which connect actors in fields which transcend traditional industry borders. In the contemporary networked world, where consumers become co-producers, the ideas Normann and his colleagues developed towards strategy are uniquely effective in explaining and guiding practice.Strategy for a Networked World revisits and further develops these ideas. It is co-authored by two long-standing colleagues of Normann, Rafael Ramírez and Ulf Mannervik, who have successfully applied these ideas to their own consultancy practice. This book provides the theoretical basis for strategies of value co-creation, an accessible methodology and practical guidance, case studies of Facebook and the World Economic Forum, and examples of successful collaborations with organisations such as EDF, Scania, Essity and Shell.Designed to advise strategists and business developers working in uncertain, complex and turbulent contexts, it is suitable both for practitioners and for academics, combining theory and the means to turn it into practice. It will also serve as a valuable contribution to MBA classes and towards the development of more effective business strategies.
Table of ContentsForeword; Introduction to Value Creating Systems; Why a Socio-Ecological, Systems Based-Framing for Strategy; Reframing the Idea of Value; Effective Value Creating System Designs; How Offerings Link Co-Producers in Value Creating Systems; Analysing the Designs of Existing Value Creating Systems, using Actor-Network 'Theory'; Scenario Planning to Assess the Future Contexts VCS Design Might Inhabit; Designing a New VCS; Guidelines for Realising New VCS Innovations; The Growth of VCS Thinking; Appendices: Origins of Value Creating Systems; Actor-Network-Theory;
