Description

Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.

Strategy Express

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£7.99

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Paperback / softback by John Middleton , Bob Gorzynski

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Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 03/03/2006
    ISBN13: 9781841127071, 978-1841127071
    ISBN10: 1841127078

    Number of Pages: 126

    Non Fiction , Business, Finance & Law

    Description

    Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.

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