Description

Book Synopsis
Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.

Table of Contents
01 Introduction to Strategy.

02 Definition of Terms: What is a Strategy?

03 The Evolution of Strategy.

04 The E-Dimension.

05 The Global Dimension.

06 The State of the Art.

07 Strategy in Practice.

08 Key Concepts and Thinkers.

09 Resources.

10 Ten Steps to Making Strategy Work.

Frequently Asked Questions (FAQs).

About the Authors.

Index.

Strategy Express

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    Order before 4pm today for delivery by Sat 4 Jul 2026.

    A Paperback / softback by John Middleton, Bob Gorzynski

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      Publisher: John Wiley and Sons Ltd
      Publication Date: 03/03/2006
      ISBN13: 9781841127071, 978-1841127071
      ISBN10: 1841127078
      Also in:
      Management decision making

      Description

      Book Synopsis
      Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.

      Table of Contents
      01 Introduction to Strategy.

      02 Definition of Terms: What is a Strategy?

      03 The Evolution of Strategy.

      04 The E-Dimension.

      05 The Global Dimension.

      06 The State of the Art.

      07 Strategy in Practice.

      08 Key Concepts and Thinkers.

      09 Resources.

      10 Ten Steps to Making Strategy Work.

      Frequently Asked Questions (FAQs).

      About the Authors.

      Index.

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