Description
Book SynopsisStrategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies.
Trade Review"The process of strategy formulation has traditionally beenthe domain of the 'left brain' relying on data, logic, and analysis.This is only one-half of the story.We know that intuition, imagination and the holistic 'right-brained' comprehension of the situation play as important a role.Carlopio's Strategy by Design is a valuable balanced contribution to the literature on strategy." - Dr. Kenichi Ohmae, 'Mr Strategy' and author of The Mind of the Strategist and The Borderless World
"Strategic thinking is not the same as strategic design. But strategic design can - and should - reframe strategic thinking. Carlopio's emphasis on the tools, techniques and frameworks for design innovation not only enhances strategic thought but should help smooth the paths to innovative actions." - Michael Schrage, co-director of the MIT Media Lab's eMarkets Initiative
"The process of strategy formulation has traditionally been the domain of the 'left brain' relying on data, logic, and analysis. This is only one-half of the story. We know that intuition, imagination and the holistic 'right-brained' comprehension of the situation play as important a role. Carlopio's Strategy by Design is a valuable and balanced contribution to the literature on strategy." - Dr. Kenichi Ohmae, 'Mr Strategy' and author of The Mind of the Strategist and The Borderless World
"Strategic thinking is not the same as strategic design. But strategic design can - and should - reframe strategic thinking. Carlopio's emphasis on the tools, techniques and frameworks for design innovation not only enhances strategic thought but should help smooth the paths to innovative actions." - Michael Schrage, co-director of the MIT Media Lab's eMarkets Initiative
Table of ContentsStrategy by Design: A Process of Strategy Innovation The Brief: Begin With the End in Mind Research: The Art of Seeing the Different Way Concept Generation: The Art of Generating Different Views Prototyping: Making the End Clearly Visible Evaluation: Assessing Value Delivery: Output and Presentation
