Description
Book SynopsisA visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures.
Table of ContentsStrategy Builder Team vi
Part One: The Concept 01
Opportunities for a New Way of Developing Strategy 05
Seven Strengths of Drawing Strategy 12
What Strategy Builder Does 22
Part Two: Design 25
User’s Guide to the Strategy Builder’s Framework Profiles 28
Environmental Ecology 37
Competitive Positioning 71
Resources and Capabilities 105
Strategic Growth Options 139
Managing Performance Strategically 173
Part Three: Realization 207
Well-built Strategies, Simply Conveyed 209
Six Stratographic Principles 212
Get Building 233
Endnotes 239
Image Credits 242
