Description
Book SynopsisThis is the first book to describe the history of the innovation of the bank card, from development to commercialisation. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major player in the bank card industry -- Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.
Trade Review"This publication will be welcomed by both practitioners and academics, as it is to my knowledge the first attempt to understand the innovation process with respect to bankcards, and to research the reasons behind some of the success and failures that have occurred in this increasingly important means of payment." - Professor Steve Worthington, Monash University
"Ms Wonglimpiyarat has written a most useful work bringing together for the first time, in one publication, a comprehensive, high level history of the development of ATM, debit and credit cards. This is a particularly complex field which, rather surprisingly, is not well documented at a high level. This book will be useful at several levels - for the student seeking an introduction to a field which is of growing importance in all advanced economies and for the professional working in the field and wishing to know more about the developments." John Hardy, Chief Executive, LINK Interchange Network Ltd.
Table of ContentsATM/Cash Cards; Credit Cards; EFTPOS/Debit Cards; Competition, Innovation and Performance: The Evolution of the Bank Card Business; Smart Cards; Index.
