Description
Book SynopsisThere is no debate about the fact that a 'business as usual' approach is an environmentally unsustainable one. Given the magnitude of the environmental challenges the world faces today, extensive changes in corporate strategies and significant innovation advances are absolutely necessary if we are to avoid substantial decreases in our quality of living. This set of internationally recognized authors provides some fresh and informative perspectives on this topic along with a path for a more sustainable future.'
- Mark Ferguson, University of South Carolina, US
Corporations across the world are becoming increasingly aware of the threat of environmental degradation and the growing importance of sustainable business practices. This raises a vital question: How can for-profit firms (and other profit-conscious enterprises such as government organizations) implement more environmentally friendly policies without sacrificing profitability? This innovative volume tackles that complex question, offering detailed recommendations for making strategic technological choices that are economically advantageous, ecologically sustainable and socially responsible.
Expert contributions examine the contextual factors that affect implementation of more sustainable technology and innovation practices, offering a number of empirical methodologies to describe and explain these multidimensional influences. What emerges is a compelling argument in favor of balanced strategies that merge profitability concerns with ecological consciousness, allowing for controlled sustainable development and stable, long-term economic success. Discussion of companies in both developed and emerging countries makes this book useful on a truly global scale.
Students and professors of business, management studies and economics will find much to admire in this path-breaking volume. Managers, policymakers and other practitioners will also benefit greatly from this book s timely and insightful recommendations.
Contributors include: G. Abu-Lebdeh, R. Bardy, S. Beheiry, S. Berger-Douce, S.M. Bhale, S. Bioly, C. Gendron, R. Guimaraes, T. Houé, S. Kakoty, R.N. Kar, M. Klumpp, G. Le Boulch, T. Machiba, M. Massaro, R. Oudghiri, T. Sagafi-Nejad, C. Schmitt, P. Shrivastava, S. Zelewski
Trade Review‘There is no debate about the fact that a “business as usual” approach is an environmentally unsustainable one. Given the magnitude of the environmental challenges the world faces today, extensive changes in corporate strategies and significant innovation advances are absolutely necessary if we are to avoid substantial decreases in our quality of living. This set of internationally recognized authors provides some fresh and informative perspectives on this topic along with a path for a more sustainable future.’ -- Mark Ferguson, University of South Carolina, US
Table of ContentsContents: Introduction PART I: BUILDING SUSTAINABLE TECHNOLOGY AND INNOVATION SYSTEMS 1. Sustainable Innovation Responses to Global Climate Change Paul Shrivastava 2. Understanding Eco-innovation for Enabling a Green Industry Transformation Tomoo Machiba 3. Sustainable Development through Innovation? A Social Challenge Corinne Gendron 4. Appraisal of Corporate Governance Norms: Evidence from Indian Corporate Enterprises Rabi Narayan Kar 5. Codes of Conduct and Other Multilateral Control Systems for Multinationals: Has the Time Come – Again? Tagi Sagafi-nejad 6. Appropriate Technology Movement Sanjeeb Kakoty PART II: STRATEGIC IMPLICATIONS AND ASSESSMENT 7. Eco-social Business in Developing Countries: The Case for Sustainable Use of Resources in Unstable Environments Roland Bardy and Maurizio Massaro 8. Entrepreneurship Development at a Small Scale: A Key to Sustainable Economic Development Sanjay Bhāle and Sudeep Bhāle 9. Entrepreneur Profile and Sustainable Innovation Strategy Sandrine Berger-Douce and Christophe Schmitt 10. Benchmarking Sustainable Construction Technology in the Building and Transportation Sectors Salwa Beheiry and Ghassan Abu-Lebdeh 11. The Eco-logistics Improvement in France: Towards a Global Consideration of Inland Waterway Transport Within the Supply Chain Strategy Thierry Houé and Renato Guimaraes 12. Integrating Sustainability and Technology Innovation in Logistics Management Matthias Klumpp, Sascha Bioly and Stephan Zelewski 13. Sustainable Development, a New Source of Inspiration for Marketing Innovation? Focus on Five Major Trends and One Innovative Project in Customer Relationship Marketing Gaël Le Boulch and Rémy Oudghiri Index
