Description
Book SynopsisRoutes are arguably the most valuable of airline assets. Although widely practised in the industry, the process of developing air connectivity has drawn very limited academic research. However, this book fills in this knowledge gap.
Strategies for Sustainable Air Services Development unwraps the process of decision-making in establishing airlinks from the airlineâs perspective, as well as the roles of various stakeholders including airports, tourism authorities, tourist destination organizations, local investment agencies and regional development agencies. Developed from rigorous academic research and analysis of a myriad of data sources that include interviews, surveys and workshops with industry practitioners, it presents a framework of best practices that will serve as a toolkit and central resource point for industry professionals to initiate and establish airlinks to benefit air travellers and society at large.
The first book of its kind, it presents the most compre
