Description

Book Synopsis

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.

This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly recipe approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

Strategic Writing

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A Paperback by Charles Marsh

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    Publisher: Routledge
    Publication Date: 7/20/2011 12:00:00 AM
    ISBN13: 9780205031979, 978-0205031979
    ISBN10: 0205031978
    Also in:
    Communication studies

    Description

    Book Synopsis

    In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.

    This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly recipe approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

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