Description

Book Synopsis
Strategic Planning A Practical Guide Peter Rea, Ph.D. , Harold Kerzner, Ph.D. In today's business world, now more than ever, the only constant is change.

Table of Contents
Strategic Thinking.

Strategic Market Management.

Internal Strengths and Weaknesses.

Strategic Market Planning Using Learning Curves.

The Role of R&D.

Manufacturing Strategies.

Small-Business Strategy.

Multinational Strategies.

Index.

Strategic Planning

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    £98.96

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    A Paperback / softback by Peter J. Rea, Harold Kerzner

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 05/09/1997
      ISBN13: 9780471291978, 978-0471291978
      ISBN10: 0471291978

      Description

      Book Synopsis
      Strategic Planning A Practical Guide Peter Rea, Ph.D. , Harold Kerzner, Ph.D. In today's business world, now more than ever, the only constant is change.

      Table of Contents
      Strategic Thinking.

      Strategic Market Management.

      Internal Strengths and Weaknesses.

      Strategic Market Planning Using Learning Curves.

      The Role of R&D.

      Manufacturing Strategies.

      Small-Business Strategy.

      Multinational Strategies.

      Index.

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