Strategic Marketing: Market-Oriented Corporate and Business Unit Planning

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Paperback / softback by Torsten Tomczak , Sven Reinecke Short Description:

Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der... Read more

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Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Publication Date: 20/09/2017
ISBN13: 9783658184162, 978-3658184162
ISBN10: 3658184167

Number of Pages: 253

Non Fiction , Business, Finance & Law