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Book Synopsis

Chapter 1: Elevating Your Strategic Marketing Mindset.- Part 1: Foundations and Analysis.- Chapter 2: Introduction to Strategic Marketing.- Chapter 3: Market and Customer Insights.- Chapter 4: Mapping the Customer Journey.- Chapter 5: Market Segmentation, Targeting and Positioning.- Part 2: Strategy and Development.- Chapter 6: Brand Management.- Chapter 7: Integrated Marketing Communications.- Chapter 8: Global Strategic Marketing.- Chapter 9: New Product Development.- Part 3: Digital Transformation and Data-Driven Marketing.- Chapter 10: The Digital Ecosystem.- Chapter 11: Digital Disruption.- Part 4: Contemporary Marketing and Future Trends.- Chapter 12: Implementing Marketing Strategies.- Chapter 13: Contemporary Issues in Strategic Marketing.- Chapter 14: The Strategic Marketing Journey and Beyond.

Strategic Marketing Management

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    A Paperback by Emmanuel Mogaji

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      View other formats and editions of Strategic Marketing Management by Emmanuel Mogaji

      Publisher: Palgrave Macmillan
      Publication Date: 12/10/2025
      ISBN13: 9783031993664, 978-3031993664
      ISBN10: 3031993667
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      Chapter 1: Elevating Your Strategic Marketing Mindset.- Part 1: Foundations and Analysis.- Chapter 2: Introduction to Strategic Marketing.- Chapter 3: Market and Customer Insights.- Chapter 4: Mapping the Customer Journey.- Chapter 5: Market Segmentation, Targeting and Positioning.- Part 2: Strategy and Development.- Chapter 6: Brand Management.- Chapter 7: Integrated Marketing Communications.- Chapter 8: Global Strategic Marketing.- Chapter 9: New Product Development.- Part 3: Digital Transformation and Data-Driven Marketing.- Chapter 10: The Digital Ecosystem.- Chapter 11: Digital Disruption.- Part 4: Contemporary Marketing and Future Trends.- Chapter 12: Implementing Marketing Strategies.- Chapter 13: Contemporary Issues in Strategic Marketing.- Chapter 14: The Strategic Marketing Journey and Beyond.

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