Description

Book Synopsis


Table of Contents

Chapter 1 Strategic Market Management--An Introduction and Overview

Chapter 2 Environmental Analysis

Chapter 3 Customer Analysis

Chapter 4 Competitor Analysis

Chapter 5 From Strategic Market Analysis to Marketing Strategy

Chapter 6 Creating Advantage: Customer Value Leadership

Chapter 7 Building and Managing Customer Relationships

Chapter 8 Creating Valuable Customers

Chapter 9 Creating Strong Brands

Chapter 10 Strategic Brand Management

Chapter 11 The Growth Imperative

Chapter 12 Full-Spectrum Innovation

Chapter 13 Evaluating Growth Options

Chapter 14 Managing Global Strategies

Chapter 15 Managing the Business and Brand Portfolio

Chapter 16 Harnessing the Organization

Chapter 17 How Marketing Activities Create Value for Companies

Strategic Market Management

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    £78.80

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    Order before 4pm tomorrow for delivery by Wed 29 Jul 2026.

    A Paperback / softback by David A. Aaker, Christine Moorman

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 19/01/2024
      ISBN13: 9781119802860, 978-1119802860
      ISBN10: 1119802865

      Description

      Book Synopsis


      Table of Contents

      Chapter 1 Strategic Market Management--An Introduction and Overview

      Chapter 2 Environmental Analysis

      Chapter 3 Customer Analysis

      Chapter 4 Competitor Analysis

      Chapter 5 From Strategic Market Analysis to Marketing Strategy

      Chapter 6 Creating Advantage: Customer Value Leadership

      Chapter 7 Building and Managing Customer Relationships

      Chapter 8 Creating Valuable Customers

      Chapter 9 Creating Strong Brands

      Chapter 10 Strategic Brand Management

      Chapter 11 The Growth Imperative

      Chapter 12 Full-Spectrum Innovation

      Chapter 13 Evaluating Growth Options

      Chapter 14 Managing Global Strategies

      Chapter 15 Managing the Business and Brand Portfolio

      Chapter 16 Harnessing the Organization

      Chapter 17 How Marketing Activities Create Value for Companies

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