Description
Book SynopsisThis student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.
Trade ReviewAt last a book which addresses the practical aspects of analysing markets, assessing opportunities and developing winning strategies . . . to help students develop analytical skills! * Sue Balint, University of Westminster *
Succeeds in creating a sense of realism through the deployment of sophisticated meso-level theory rather than simple abstractions. Students and instructors will find this very valuable. * Bruce Cronin, University of Greenwich *
The case studies used are up-to-date, relevant and appropriate. The level is pitched correctly to promote critical thinking and academic rigour. Overall each chapter provides a good balanced and comprehensive approach to theory. * Martyn Kendrick, DeMontfort University *
Table of ContentsPART ONE: CORE CONCEPTS; PART TWO: ASSESSING FIT AND DISTINCTIVENESS; PART THREE: ASSESSING THE SUSTAINABILITY OF ADVANTAGE; PART FOUR: FROM STRATEGIC ANALYSIS TO STRATEGY FORMULATION; PART FIVE: STRATEGY IMPLEMENTATION
