Description

Book Synopsis
A new edition of Lucy Küng's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.
 

Strategic Management in the Media Theory to

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    A Paperback by Lucy Küng

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      Publisher: SAGE Publications Ltd
      Publication Date: Publication Date: 11/24/2016
      ISBN13: 9781473929500, 978-1473929500
      ISBN10: 1473929504
      Also in:
      Media studies

      Description

      Book Synopsis
      A new edition of Lucy Küng's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.
       

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