Strategic Management in the Media Theory to Practice Second Edition

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Paperback by Lucy Küng Short Description:

A new edition of Lucy Küng's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian,... Read more

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Publisher: SAGE Publications Ltd
Publication Date: 11/24/2016
ISBN13: 9781473929500, 978-1473929500
ISBN10: 1473929504

Non Fiction , Politics, Philosophy & Society