Description

Book Synopsis

This book offers a holistic perspective on internal communication, that is the fundamental for a successful organization, and combines the latest research with practical tools how to implement strategic internal communication.



Table of Contents

Introduction: the value of internal communication 1. Communicating strategy and change 2. The manager’s communicative role 3. The coworker’s communicative role 4. The communication professional’s role and assignment 5. Digital communication 6. Measuring communication 7. Summary and the way forward

Strategic Internal Communication A Practitioners

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    £999.99

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    A Hardback by Mats Heide, Mats Heide

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      View other formats and editions of Strategic Internal Communication A Practitioners by Mats Heide

      Publisher: Taylor & Francis Ltd (Sales)
      Publication Date: 10/28/2020 12:00:00 AM
      ISBN13: 9780367435387, 978-0367435387
      ISBN10: 0367435381

      Description

      Book Synopsis

      This book offers a holistic perspective on internal communication, that is the fundamental for a successful organization, and combines the latest research with practical tools how to implement strategic internal communication.



      Table of Contents

      Introduction: the value of internal communication 1. Communicating strategy and change 2. The manager’s communicative role 3. The coworker’s communicative role 4. The communication professional’s role and assignment 5. Digital communication 6. Measuring communication 7. Summary and the way forward

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