Description
Book SynopsisStrategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation''s sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone.
Based on the real-life example of Whirlpool a solid company with a significant track record and global reachStrategic Innovation shows how the world''s largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation thr
Trade Review
"The book is packed with WOW and HOW." (South Florida Sun-Sentinel "Biz Books", September 15, 2003)
Table of Contents
Exhibits and Worksheets xi
Foreword xiii
Gary Hamel
Preface xv
Acknowledgments xxi
The Authors xxiii
1 Introduction: Innovation as a Core Competency 1
2 Reinventing the Wheel 23
3 Vision and Goals 42
4 Leader Accountability and Development 59
5 Culture and Values 80
6 Resource Creation: Open Markets for Funds, Ideas, and Talent 100
7 Knowledge Management and Learning Systems: Democratizing Innovation 123
8 Integrating Strategic Communications with Change Management 143
9 Rewards and Recognition: The Informal Embedment Category 162
10 Measurement and Reporting Systems and Systems Alignment 179
Epilogue 199
References 204
Index 206
